Insights to break through the noise
Introduced by Google, Core Web Vitals measure key aspects of webpage user experience, from loading performance to interactivity and visual stability. Their influence extends beyond improving user experience: Core Web Vitals play a significant role in search engine optimisation (SEO) and enhancing on-site conversions.
PPC (Pay-Per-Click) advertising is a powerful tool in the digital marketing arsenal, but to see true success, it requires regular, precise optimisation. This article uncovers 10 advanced PPC techniques proven to help boost conversion rates and increase campaign effectiveness.
B2B companies are increasingly recognising that social media isn't just for B2C brands—it's a powerful engine for driving qualified leads and transforming sales outcomes. However, success in this space requires moving beyond mere posting schedules to embrace a data-driven approach that directly ties social media efforts to revenue generation.
Brands are seeing a staggering 8.7x ROI on their UGC campaigns compared to traditional marketing efforts. But here's the real kicker – while 93% of marketers agree that consumers trust UGC more than brand-created content, only 28% are executing UGC strategies effectively (Marketing Dive, 2024). That's a massive opportunity gap we're going to help you bridge.
If you're not seeing the results you want from your Google Ads campaigns, chances are you're doing it all wrong. But don't worry, we're here to set you straight and get those clicks rolling.
In today's digital landscape, having a strong online presence isn't just about attracting visitors—it's about converting them into loyal customers. At Haikuo, we've distilled years of experience and research into "The Conversion Power Up Guide: Turning Visitors into Customers." Here are some key insights from our comprehensive guide that can help you transform your website's performance.
As an international business looking to expand into the United Kingdom, mastering social media advertising is crucial for establishing your brand presence and connecting with British consumers.
Stay ahead with these key content marketing trends! From video dominance and storytelling to AI-generated content, discover how businesses can enhance engagement and drive growth. Learn actionable tips to update your content strategy now.
Unlock the power of empathy mapping in digital marketing! Learn how to create user-centric strategies by understanding your customers' thoughts, emotions, and needs. Discover actionable steps for persona development, content strategy, and UX design in our comprehensive guide.
Maintaining brand consistency across multiple channels is essential for creating a cohesive brand experience. With customers interacting with brands through various touchpoints—from websites and social media to emails and ads—it's crucial to deliver a unified message, appearance, and tone.
Web design trends in London are continually evolving, shaping the city's digital landscape and influencing how businesses interact with their audiences. Responsive design, minimalism, dark mode, and AI-driven personalisation are just a few of the trends making waves in the industry.
The key to a successful online presence isn't just a visually appealing website; it's a site that converts visitors into customers. To achieve this, businesses must harness the power of data analytics to inform their web development decisions.
Imagine a world where searching for information is as simple as taking a photo or speaking into your device. This is not a distant reality but an imminent transformation in the UK market.
In the realm of real-time marketing, X stands as one of the most dynamic platforms available. With its fast-paced nature and 500 million tweets sent each day, X offers marketers the opportunity to reach audiences instantly, engage in live conversations, and tap into trending moments as they unfold.
In just a few short years, TikTok has transformed from a niche platform to a global social media giant with over 1 billion monthly active users. Known for its short-form, snackable videos, TikTok has become a cultural phenomenon, especially among Gen Z.
YouTube, with over 2.6 billion monthly active users, is the world’s largest video-sharing platform, making it an essential channel for performance marketers. Whether you're building brand awareness, driving conversions, or engaging with specific audiences, YouTube advertising provides unique opportunities to captivate users through compelling visuals and storytelling.
With over 930 million users globally, LinkedIn stands as the premier platform for professional networking and B2B marketing. While other social platforms emphasize casual networking or consumer engagement, LinkedIn is designed specifically for professionals, business leaders, and decision-makers.
Facebook remains a dominant force in the world of social media marketing. With 2.98 billion monthly active users as of 2023, its reach is unparalleled. For performance marketers, Facebook offers an incredibly robust platform to target the right audience...
Instagram, with over 2 billion monthly active users, is a visual-first platform that continues to grow in importance for performance marketers. The app’s blend of images, videos, stories, and reels provides endless opportunities for engaging audiences in creative and immersive ways
In today's digital age, having a strong online presence is crucial for the success of any small or medium enterprise (SME). But with limited resources and fierce competition, how can you make your mark in the vast digital landscape?